Holy Sh*t – premium sustainable spirits made from wasted bread. Probably the most sustainable christmas present of the year.

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Holy Sh*t,
premium spirits

Let’s celebrate our one-year anniversary of upcycling overproduced bread. Get the festive spirit high and food waste low – with our new premium Holy Sh*t edition.

What makes our new Holy Sh*t Vodka & Gin so smooth and special: The raw alcohol is completely homemade – from overproduced bread. Each bottle contains around 1.5 kg of upcycled bread. Yes, we squeezed 50% more bread into each bottle, further refined the flavour, and took the spirits to a new, more sustainable and delicious level. Holy Sh*t!

Holy Sh*t Gin – Premium spirit from wasted bread. Distilled in The Netherlands. Each bottle contains more than 1.5kg of upcycled bread.
Holy Sh*t Vodka – Premium spirit from wasted bread. Distilled in The Netherlands. Each bottle contains more than 1.5kg of upcycled bread.

  • To avoid spilling, please serve with a bottle pourer

“Wasted bread becomes alcoholic spirits – that’s upcycling at the highest level!”

Maaike de Reuver
Food Inspiration Magazine

Our upcycling process:

We make our own raw alcohol… out of wasted bread.

Everyone talks about sustainability "outside" the bottle. For us, sustainability starts "inside" the bottle. All our raw alcohol is completely made by ourselves. In a specially developed process, we ferment and distil good old bread until it's truly premium. That’s what makes our spirits stand out and what gives them their distinctive aroma and super smooth flavour. Quality over quantity. Small batch production vs. mass production. Delicious and sustainable.

All the bread we use comes from a nearby bakery.

Our spirits are made to drink, not to travel. We source the overproduced bread from the hundred-year-old Bakkerij Pater bakery, a 4th generation family business from Avenhorn, just 28 km away from where our spirits are fermented and distilled. In 2024, we have upcycled more than 1.2 tons of bread.

Our upcycling process: We make our own raw alcohol... out of wasted bread that we source from a nearby bakery. In 2024, we have upcycled more than 1.2 tons of bread.

Birthday
bottle bundle

Birthday bottle bundle: One year of upcycling bread waste deserves a unique, reusable packaging. Our Holy Sh*t Gin & Vodka bottles are wrapped in a gorgeous bag designed for bread and buns. Sip sustainably while your bread stays fresher for longer.
Birthday bottle bundle: One year of upcycling bread waste deserves a unique, reusable packaging. Our Holy Sh*t Gin & Vodka bottles are wrapped in a gorgeous bag designed for bread and buns. Sip sustainably while your bread stays fresher for longer.
Birthday bottle bundle: One year of upcycling bread waste deserves a unique, reusable packaging. Our Holy Sh*t Gin & Vodka bottles are wrapped in a gorgeous bag designed for bread and buns. Sip sustainably while your bread stays fresher for longer.
Birthday bottle bundle: One year of upcycling bread waste deserves a unique, reusable packaging. Our Holy Sh*t Gin & Vodka bottles are wrapped in a gorgeous bag designed for bread and buns. Sip sustainably while your bread stays fresher for longer.

One year of upcycling overproduced bread deserves a unique, reusable packaging.

Two-in-one: Instead of utilising luxurious paper packaging that has no further use, we wrap our Holy Sh*t Vodka & Gin bottles in a gorgeous bag designed for bread and buns. Now you can sip sustainably while your bread at home stays fresher for longer.

Refill your bottle

Refill your bottle with our Holy Sh*t 1.5-litre eco-pouches. This lowers the weight of the shipment and saves you money.

Holy Sh*t, your bottle is empty?

No problem. Our new 1.5-litre eco-pouches from Holy Sh*t Gin & Vodka make it easy to refill the bottles. This lowers the weight of the shipment and saves you money. Sh*t-yeah.


”Good Sh*t comes to
those who gift a Sh*t”

Have a premium festive season
Your Good Shit Company